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A Grasshopper and an Ant

January 31st, 2010 by admin

THE ANT AND THE GRASSHOPPER:

This one is a little different… Two Different Versions… Two Different Morals

OLD VERSION

The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter.

The grasshopper thinks the ant is a fool and laughs and dances and plays the summer away…

Come winter, the ant is warm and well fed.

The grasshopper has no food or shelter, so he dies out in the cold.

MORAL OF THE STORY: Be responsible for yourself!

MODERN VERSION

The ant works hard in the withering heat and the rain all summer long, building his house and laying up supplies for the winter.

The grasshopper thinks the ant is a fool and laughs and dances and plays the summer away.

Come winter, the shivering grasshopper calls a press conference and demands to know why the ant should be allowed to be warm and well fed while he is cold and starving.

CBS, NBC , PBS, CNN, and ABC show up to provide pictures of the shivering grasshopper next to a video of the ant in his comfortable home with a table filled with food.

America is stunned by the sharp contrast.

How can this be, that in a country of such wealth, this poor grasshopper is allowed to suffer so?

Kermit the Frog appears on Oprah with the grasshopper and everybody cries when they sing, ‘It’s Not Easy Being Green.’

ACORN stages a demonstration in front of the ant’s house where the news stations film the group singing, “We shall overcome ” . Then Rev. Jeremiah Wright has the group kneel down to pray to God for the grasshopper’s sake.

President Obama condemns the ant and blames President Bush, President Reagan, Christopher Columbus, and the Pope for the grasshopper’s plight.

Nancy Pelosi & Harry Reid exclaim in an interview with Larry King that the ant has gotten rich off the back of the grasshopper, and both call for an immediate tax hike on the ant to make him pay his fair share..

Finally, the EEOC drafts the Economic Equity & Anti-Grasshopper Act retroactive to the beginning of the summer.

The ant is fined for failing to hire a proportionate number of green bugs and, having nothing left to pay his retroactive taxes, his home is confiscated by the Government Green Czar and given to the grasshopper.

The story ends as we see the grasshopper and his free-loading friends finishing up the last bits of the ant’s food while the government house he is in, which, as you recall, just happens to be the ant’s old house, crumbles around them because the grasshopper doesn’t maintain it.

The ant has disappeared in the snow, never to be seen again.

The grasshopper is found dead in a drug related incident, and the house, now abandoned, is taken over by a gang of spiders who terrorize the ramshackle, once prosperous and once peaceful, neighborhood.

The entire Nation collapses bringing the rest of the free world with it.

MORAL OF THE STORY: Be careful how you vote in 2010.

Thanks for that Clare.

A Grasshopper and an Ant

January 31st, 2010 by admin

THE ANT AND THE GRASSHOPPER:

This one is a little different… Two Different Versions… Two Different Morals

OLD VERSION

The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter.

The grasshopper thinks the ant is a fool and laughs and dances and plays the summer away…

Come winter, the ant is warm and well fed.

The grasshopper has no food or shelter, so he dies out in the cold.

MORAL OF THE STORY: Be responsible for yourself!

MODERN VERSION

The ant works hard in the withering heat and the rain all summer long, building his house and laying up supplies for the winter.

The grasshopper thinks the ant is a fool and laughs and dances and plays the summer away.

Come winter, the shivering grasshopper calls a press conference and demands to know why the ant should be allowed to be warm and well fed while he is cold and starving.

CBS, NBC , PBS, CNN, and ABC show up to provide pictures of the shivering grasshopper next to a video of the ant in his comfortable home with a table filled with food.

America is stunned by the sharp contrast.

How can this be, that in a country of such wealth, this poor grasshopper is allowed to suffer so?

Kermit the Frog appears on Oprah with the grasshopper and everybody cries when they sing, ‘It’s Not Easy Being Green.’

ACORN stages a demonstration in front of the ant’s house where the news stations film the group singing, “We shall overcome ” . Then Rev. Jeremiah Wright has the group kneel down to pray to God for the grasshopper’s sake.

President Obama condemns the ant and blames President Bush, President Reagan, Christopher Columbus, and the Pope for the grasshopper’s plight.

Nancy Pelosi & Harry Reid exclaim in an interview with Larry King that the ant has gotten rich off the back of the grasshopper, and both call for an immediate tax hike on the ant to make him pay his fair share..

Finally, the EEOC drafts the Economic Equity & Anti-Grasshopper Act retroactive to the beginning of the summer.

The ant is fined for failing to hire a proportionate number of green bugs and, having nothing left to pay his retroactive taxes, his home is confiscated by the Government Green Czar and given to the grasshopper.

The story ends as we see the grasshopper and his free-loading friends finishing up the last bits of the ant’s food while the government house he is in, which, as you recall, just happens to be the ant’s old house, crumbles around them because the grasshopper doesn’t maintain it.

The ant has disappeared in the snow, never to be seen again.

The grasshopper is found dead in a drug related incident, and the house, now abandoned, is taken over by a gang of spiders who terrorize the ramshackle, once prosperous and once peaceful, neighborhood.

The entire Nation collapses bringing the rest of the free world with it.

MORAL OF THE STORY: Be careful how you vote in 2010.

Thanks for that Clare.

Nudge

January 30th, 2010 by admin

I was going to buy Nudge, which seemed relevant to our Friendfolio work.

Then I read the reviews.

I can do without another Outliers.

Nudge

January 30th, 2010 by admin

I was going to buy Nudge, which seemed relevant to our Friendfolio work.

Then I read the reviews.

I can do without another Outliers.

The Right to Bear Arms and the Right to Bear…Candy Bars?!

January 29th, 2010 by admin

A bill to come before panel members is H. 3297, an effort to curb obesity rates in children. The bill would restrict snacks sold in K-12 schools to 200 calories with less than 35 percent of their calories from fat and 35 percent of their weight from sugar. Treats sold as part of fundraising events would be exempt.

From: “Legislators aim to curb childhood obesity rates | The Augusta Chronicle.”

State senators in Columbia, South Carolina are examining whether or not they will legislate what snacks can be sold in state schools.

Fascinating. Won’t this also restrict the schools potential share in revenues in vending machine sales? Wonder how that will affect the state schools’ facilities budgets, if at all?

There *are* companies that focus on healthy vending machine food, however, not sure how budget conscious they are…

Back to the same old conundrum when looking at incentivizing healthier behaviors by altering supply rather than working on the much-harder-to-pin demand. Who pays for this legislation? What choices does it impact?

I’d like to see the return of recess as a built in hourly part of kids’ days nationwide in addition to restricting what they can buy out of a machine on school grounds, especially since we aren’t *yet legislating what they can grab for free from cabinets at home…

http://www.yonaturals.com/

Posted via web from Jen’s Posterous

Social Contagion and the COMPASS Program

January 29th, 2010 by admin

The focus will really be on connections with others who have healthful eating habits and activity patterns in their own communities – neighborhoods, schools and home,” Wilfley said.

Nifty. Worth a read. See especially the portion at the bottom where study participant Allen talks about her behavior changes after having “no discipline.”

Posted via web from Jen’s Posterous

Mol. Biol. Cell MBC In Press for 28 Jan 2010

January 29th, 2010 by admin

Molecular Biology of the Cell

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Mol. Biol. Cell MBoC In Press Alert

New Molecular Biology of the Cell MBoC In Press articles have been made available
(for the period 20 Jan 2010 to 28 Jan 2010):



Articles
Rad17 Plays a Central Role in Establishment of the Interaction between TopBP1 and the Rad9-Hus1-Rad1 Complex at Stalled Replication Forks
Joon Lee and William G. Dunphy

The ER Associated Degradation of the Epithelial Sodium Channel Requires a Unique Complement of Molecular Chaperones
Teresa M. Buck, Alexander R. Kolb, Cary R. Boyd, Thomas R. Kleyman, and Jeffrey L. Brodsky

Tropomyosin and Myosin-II Cellular Levels Promote Actomyosin Ring Assembly in Fission Yeast
Benjamin C. Stark, Thomas E. Sladewski, Luther W. Pollard, and Matthew Lord

Protein Phosphatase 2A Reactivates FOXO3a through a Dynamic Interplay with 14–3-3 and AKT
Amrik Singh, Min Ye, Octavian Bucur, Shudong Zhu, Maria Tanya Santos, Isaac Rabinovitz, Wenyi Wei, Daming Gao, William C. Hahn, and Roya Khosravi-Far

Members of the RSC Chromatin-remodeling Complex Are Required for Maintaining Proper Nuclear Envelope Structure and Pore Complex Localization
Laura C. Titus, T. Renee Dawson, Deborah J. Rexer, Kathryn J. Ryan, and Susan R. Wente

Poleward Transport of TPX2 in the Mammalian Mitotic Spindle Requires Dynein, Eg5 and Microtubule Flux
Nan Ma, U. S. Tulu, Nick P. Ferenz, Carey Fagerstrom, Andrew Wilde, and Patricia Wadsworth

Assembly of the AAA ATPase Vps4 on ESCRT-III
Anna Shestakova, Abraham Hanono, Stacey Drosner, Matt Curtiss, Brian A. Davies, David J. Katzmann, and Markus Babst


Meeting Review
Morphogenesis in Kyoto: a Confluence of Cell and Developmental Biology
Jennifer A. Zallen and Alpha S. Yap



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Kidney International – Table of Contents alert Volume 77 Issue 3

January 29th, 2010 by admin

KIDNEY INTERNATIONAL

February 2010 Volume 77 Number 3, pp 169 – 262

International Society of Nephrology
===================================
Your contribution is essential:
Renew your ISN membership now!
http://links.ealert.nature.com/ctt?kn=78&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

———————-

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To listen as top researchers discuss their work with KI Editors, visit
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———————-

———————-
IN THIS ISSUE
———————-
In this Issue
http://links.ealert.nature.com/ctt?kn=61&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

———————-
JOURNAL CLUB
———————-
Journal Club
http://links.ealert.nature.com/ctt?kn=71&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

———————-
COMMENTARIES
———————-
The genetics of albuminuria: from haplotype association mapping in mice to genetic causation in humans
Roel Sterken and Krzysztof Kiryluk
Abstract: http://links.ealert.nature.com/ctt?kn=73&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=75&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Anemia treatment in chronic kidney disease accompanied by diabetes mellitus or congestive heart failure
Steven Fishbane and Nobuyuki Miyawaki
Abstract: http://links.ealert.nature.com/ctt?kn=77&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=67&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Hepatitis B virus infection in hemodialysis populations: progress toward prevention
Katherine A Barraclough and E Geoffrey Playford
Abstract: http://links.ealert.nature.com/ctt?kn=68&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=69&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

———————-
MEETING REPORT
———————-
IgA nephropathy at two score and one
Rosanna Coppo, John Feehally and Richard J Glassock
Abstract: http://links.ealert.nature.com/ctt?kn=13&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=12&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

———————-
MINI REVIEWS
———————-
Endoplasmic reticulum stressin proteinuric kidney disease
Andrey V Cybulsky
Abstract: http://links.ealert.nature.com/ctt?kn=11&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=10&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Prehypertension: is it relevant for nephrologists[quest]
Rigas G Kalaitzidis and George L Bakris
Abstract: http://links.ealert.nature.com/ctt?kn=9&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=7&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

———————-
ORIGINAL ARTICLES
———————-
Genetic analysis of albuminuria in aging mice and concordance with loci for human diabetic nephropathy found in a genome-wide association scan
Shirng-Wern Tsaih, Marcus G Pezzolesi, Rong Yuan, James H Warram, Andrzej S Krolewski and Ron Korstanje
Abstract: http://links.ealert.nature.com/ctt?kn=102&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=99&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Parathyroid cell resistance to fibroblast growth factor 23 in secondary hyperparathyroidism of chronic kidney disease
H Galitzer, I Z Ben-Dov, Justin Silver and Tally Naveh-Many
Abstract: http://links.ealert.nature.com/ctt?kn=104&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=103&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Renal failure occurs in chronic lithium treatment but is uncommon
Hans Bendz, Staffan Schon, Per-Ola Attman and Mattias Aurell
Abstract: http://links.ealert.nature.com/ctt?kn=90&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=91&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Circulating soluble receptor of advanced glycation end product inversely correlates with atherosclerosis in patients with chronic kidney disease
Giuseppina Basta, Daniela Leonardis, Francesca Mallamaci, Sebastiano Cutrupi, Patrizia Pizzini, Lorena Gaetano, Rocco Tripepi, Giovanni Tripepi, Raffaele De Caterina and Carmine Zoccali
Abstract: http://links.ealert.nature.com/ctt?kn=92&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=93&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Depressed expression of Klotho and FGF receptor 1 in hyperplastic parathyroid glands from uremic patients
Hirotaka Komaba, Shunsuke Goto, Hideki Fujii, Yasuhiro Hamada, Akira Kobayashi, Koji Shibuya, Yoshihiro Tominaga, Naoki Otsuki, Ken-ichi Nibu, Kimie Nakagawa, Naoko Tsugawa, Toshio Okano, Riko Kitazawa and Masafumi Fukagawa
Abstract: http://links.ealert.nature.com/ctt?kn=94&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=95&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

A secondary analysis of the CHOIR trial shows that comorbid conditions differentially affect outcomes during anemia treatment
Lynda A Szczech, Huiman X Barnhart, Shelly Sapp, G Michael Felker, Adrian Hernandez, Donal Reddan, Robert M Califf, Jula K Inrig, Uptal D Patel and Ajay K Singh
Abstract: http://links.ealert.nature.com/ctt?kn=98&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=123&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Rapid, enhanced, and persistent protection of patients with renal insufficiency by AS02V-adjuvanted hepatitis B vaccine
Murielle Surquin, Christian L Tielemans, Imre Kulcsar, Miroslav Ryba, Peter Voros, Olivier Mat, Serge Treille, Michel Dhaene, Jean-Claude Stolear, Sherine O Kuriyakose, Maarten X Leyssen and Sophie A Houard
Abstract: http://links.ealert.nature.com/ctt?kn=122&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0
Article: http://links.ealert.nature.com/ctt?kn=120&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

———————-
LETTERS TO THE EDITOR
———————-
Disaster-related education for dialysis patients
Viroj Wiwanitkit
http://links.ealert.nature.com/ctt?kn=114&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Response to /`Disaster-related education for dialysis patients/'
Nancy G Kutner and Andrew J Cohen
http://links.ealert.nature.com/ctt?kn=112&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Targeting hyperphosphatemia: truth or dare
Bjorn Meijers and Pieter Evenepoel
http://links.ealert.nature.com/ctt?kn=119&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Response to /`Targeting hyperphosphatemia: truth or dare/'
Tamara Isakova, Orlando M Gutierrez and Myles Wolf
http://links.ealert.nature.com/ctt?kn=117&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

The case of the solitary sick kidney
Piero Stratta, Caterina Canavese, Alice Monzani, Lucia Corrado and Mara Giordano
http://links.ealert.nature.com/ctt?kn=54&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Response to /`The case of the solitary sick kidney/'
Robert L Chevalier
http://links.ealert.nature.com/ctt?kn=50&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Treatment of focal segmental glomerulosclerosis
Claudio E Ponticelli and Richard J Glassock
http://links.ealert.nature.com/ctt?kn=52&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

Response to /`Treatment of focal segmental glomerulosclerosis/'
Alain Y Meyrier
http://links.ealert.nature.com/ctt?kn=45&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

———————-
NEPHROLOGY IMAGE
———————-
The retained stent: forgotten but not gone
E C Jolly, J M Adshead and K Farrington
http://links.ealert.nature.com/ctt?kn=47&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

———————-
MAKE YOUR DIAGNOSIS
———————-
The Case [mid] A woman with severe metabolic acidosis
Yu-Ming Chang, Yeong-Woei Chiew and Chwei-Shiun Yang
http://links.ealert.nature.com/ctt?kn=79&m=34590955&r=MTc2MzAwNDQzNwS2&b=2&j=NjYzMjA3NjIS1&mt=1&rt=0

====ADVERTISEMENT=====

Articles for Kidney International are published online ahead of print
through Advance Online Publication (AOP), meaning that the latest research
reaches you in the timeliest way possible. Check the AOP webpage each week at
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to make sure that you are not left behind.

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Amplify

January 29th, 2010 by admin

Over the last week, I’ve been deluged with an email from a Mrs Trellis of North Wales inviting me to join her network on Amplify. She writes:

Dear Dr Kahn,
Mrs Trellis recently joined Amplify and has not shared any posts yet.

Thanks! -The Amplify Team
To start Amplifying pages, paragraphs, images and videos you find on the web, add the Amplify bookmarklet to your browser (supports Firefox, Chrome, Safari, Internet Explorer and Opera) or if you’re a Firefox user, you can install the Amplify Firefox add-on.
To unsubscribe from this email, manage your email preferences
This email is sent to registered users of Amplify.com. To unsubscribe from all Amplify emails, click here.
Please do not reply to this message; it was sent from an unmonitored email address. This message is a service email related to your use of Amplify. For general inquiries or to request support with your Amplify account, please contact us at help@amplify.com.
P.S. Are you Imran Khan the famous cricketer? If so, could you ask Buddy Holly to join my network on Amplify?

So I’ve watched the demo video and I think I get it. Amplify is in the crowded diigo/posterous/tumblr/etc space and tries to hijack the conversation from sites elsewhere in the web.

Is that right? Do I need another destination online? I think I’ll pass – unless I’m missing something?

Hacking Healthy Activity Rewards + Data Self Entry, Contagion-Style

January 28th, 2010 by admin

“”We have become very good at engineering physical activity out of our lives, and the price of this is staggering” says Richard J. Jackson, a professor at the University of California Los Angeles School of Public Health, who considers stair-climbing a superior and cheaper alternative to a gym membership.”"

This quote is from “If You Build It, They Will Walk: Re-engineering slowness back into building design,” in the most recent issue of GOOD Magazine (p.43). 

We’re on the right track with rebuilding more ways to move into the physical and architectural infrastructures in our lives, but it’s an expensive proposition to redesign a room, a building, or a city block to encourage folks to engage in more movement. 

Here at Contagion Health, we don’t believe you even need stairs to re-engineer your life to fit in more physical activity; you just need some motivation.

Turns out using your existing relationships to re-engineer more physical activity into your life actually works: a challenge from friends, not equipment (or the lack thereof), may be the best way to incentivize you (and me!) to move more. 

Current ‘disease’ and wellness management companies may be in danger of making the same mistake patriarchal medicine has made: assuming they know best what motivates the individual to make a healthier choice.

The incentives they offer us to complete surveys, enter personal biometric data, or fill out a ‘health assessment form’ appear in our email inboxes with titles like “Win a $10 Starbucks gift card!” or “

We think, quite frankly, that’s a load of bull.

Some of us respond well to hierarchy. This means our docs tell us what to do, and because they’re docs, we’ll do it. We also may work in bigger companies with clearly defined role and responsibility matrices, and we like being told what to do.

Some of us respond well to anarchy. This means when the chips are *really* down, we respond proactively, organizing our own information and medical records. This may surprise people who know us and think we’re too abstract to focus. We may work in startups, or as consultants, and we hate being told what to do. 

Most of us are probably somewhere in between. The main point here is that people are different. And what motivates different people to do different things is very different.

Sometimes seeing the contagious spread of your actions or opinions on a map motivates us…check out the mentions of #getupandmove on Humana’s TPS Report here: http://crumpleitup.com/tps/searches/show/4999.</p>

While that makes me want to complete a challenge, it might not make you want to complete one. And therein lies the rub…

We think it’s the worst kind of hubris for a personal health applications company trumpeting a ‘patient focus’ to preset incentives for patients. 

Who’s gonna know what motivates me? My friends and family. They will know I don’t care about being Mayor of something on Foursquare, or about leader board stats, but that I like to know where they are and read “tips” about the places they go every day. 

Most of us lead pretty stable, white-bread lives. Even if the data about our lives shows we go the same places, eat similar foods, make similar purchases, and tend to not like to take prescription medications, what motivates us to do something doesn’t remain static.

Life circumstances, changes in jobs, relationships, all of these things mean that sometimes the $5 an employer wellness program like Accolade, run by MediKeeper, may actually motivate me to click through a custom, employer-designed survey, but sometimes it won’t.

Reason? Maybe I’m too busy. Maybe I can’t remember my employer email or login info. Maybe it doesn’t do much for me and the survey is too long. Maybe I’m chatting with a friend or updating my blog so I hit delete instead.

If a personal health applications company built something that would let my coworkers, friends or family motivate me to fill out that survey and get an incentive that’s personally relevant to me (and contextually relevant to the relationship, say they get $5 too) chances are I’d do it AND they’d do it. 

Example: Contagion Health builds an employer wellness program based on the Getupandmove.me platform for a small San Francisco YCombinator startup.

The startup is launching a huge new app, guerilla marketing style, at SXSW 2010. We create a few preset options for challenges like “Wear a company logo tattoo on forehead and do 5 jumping jacks” or “Ask biggest web celeb you can find what their most embarrassing moment was and then turn in 5 circles” or “Do 10 cartwheels down the convention center hallways daily, while you film with a Flipvideo camera.”

But the most interesting challenges happen when the employees can create custom challenges. I’ll give a scenario…

Let’s say I know a coworker at this startup (or the founder even) is going to attend SXSWs music festival for the first time, and that they’re trying to find new musicians to see. I can offer to do 15 pushups and send them an iTunes gift certificate to download “The Straight and Narrow” by Canadian group “The Deep Dark Woods” if they’ll run from the CalTrain next Friday. 

We don’t know if this will work, but we’re betting you have a more realistic idea of the flavor of incentives your friends and family will respond to.

Our goal is to code things that let you do that – without fancy equipment, or space-age ’slow’ staircases – and get out of your way. 

Designing for movement matters. The good news is that we aren’t limited to physical user interfaces to make that happen. 

 

Happy trails-

@jensmccabe

@shazow

PS – Yeah. We will be doing some crazy #getupandmove challenges at SXSW.

If you’ll be there, shoot me a mail: jensmccabe@contagionhealth.com. GUAM street team volunteers will get swag, YouTube infamy, and some seriously small calorie burns. 

 

Posted via web from Get Up and Move!

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